The FINANCIAL — Coca-Cola is partnering with Danish startup Paboco to develop a 100% paper bottle.

“Our vision is to create a paper bottle than can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this,” says Stijn Franssen, R&D packaging innovation manager, Coca-Cola EMEA. “A paper bottle opens up a whole new world of packaging possibilities, and we are convinced that paper packaging has a role to play in the future.” Read more